Video Editor

The most enjoyable video editor. No need to be a expert. It is just click & apply and you create great content like a pro. No need to hire externally to put your video marketing strategy rolling.

Contributors: [PM], [Designer], [Engineer]

Status: Solution Review

Last Updated: June 18, 2024

Product Brief

Problem Alignment

Product marketing managers spend significant time and resources on video marketing but struggle to achieve proportional ROI due to inconsistent video quality and tedious editing processes.

• Why does this matter to our customers and business? This matters because our customers need efficient, high-quality video content to drive engagement, brand awareness, and customer education, directly impacting their marketing success and our business growth.
• What evidence or insights do you have to support this? Insights from customer feedback indicate frustration with time-consuming video editing and variability in freelancer quality, while data shows high video marketing spend with unsatisfactory returns.

High Level Approach

We will develop an AI-driven video editor that automates clip creation from internal videos, ensuring consistent quality and minimal editing needs.

The tool will focus on key marketing use cases, leveraging AI to suggest click & apply edit options. We want to reduce the need for manual editing to zero if possible.

Narrative

Today: Jane, a product marketing manager, spends hours coordinating with freelancers to edit internal videos. The quality is inconsistent, and valuable insights often remain buried in the footage. She frequently feels frustrated and pressed for time, with ROI on video marketing efforts not meeting expectations.

Tomorrow: With our new AI-driven video editor, Jane uploads her internal videos and receives ready-to-publish clips tailored for their goals and use cases (ex. customer education, engagement, and brand awareness). The AI editor streamlines the work with click & apply enhancements, saving Jane time and reducing dependency on freelancers. Her team can quickly and effectively create impactful content, leading to higher engagement and better ROI.

Goals